If you can’t do a wrong thing right, is it possible to do a right thing wrong? For listeners of Lonestar 92.5 in Dallas, it doesn’t much matter. The station recently booted ad clusters off the station and in their place offer single advertiser sponsors. Clients get category exclusivity and two minutes per sponsored hour. Listeners get programming free of format clock restraint.
Was it poor sales that gave birth to the idea? Low ratings? Was this a hail Mary move? It doesn’t matter because it’s real, they’re doing it authentically, and how can that be wrong? You listen and tell me.