When you’re right you’re right. When you’re wrong, you might be right. Trust a rule of thumb and you’re more likely wrong. The fact is, there’s only one measure that matters and it has nothing to do with thumbs at all.
Read more →
Good advertising chases off customers. How much do you care if penny-pinching, nit-picking, deal-shoppers are offended by your message? Inflict them on your competitors. Your core customers, the ones who stick with you, will love you sending the weasels packing.
“This is Alabama. We speak English,” says the tv ad for gubernatorial candidate Tim James. “If you want to live here, learn it.”
Predictable shock waves rolled across the national consciousness when his ad first ran. How dare he say that? How narrow-minded. How exclusionary! How brilliant.
Continue reading and learn why –>
Read more →
