Skeptics take note: by December 7, 2005, ABC had already sold 800,000 downloads of shows to users of video iPods. As mentioned earlier, holding the device in your hands should be an "ah-ha" moment for you. Over $1.5 million in sales isn’t merely stout evidence, but the first wave. Wait till all those iPods wrapped and under trees blink to life Christmas morning…
What if you offered a downloadable video on your site? Okay, maybe few will download it. Then again, how many of these people will show it to friends–if nothing else, to show off their cool device. Eyeballs are eyeballs and delivering your branding message in such a cutting-edge way speaks volumes about you.