Clueless is as clueless does

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How one-way is your advertising communication? Customers want to help you create a better buying experience—If you’re willing listen. Creating an authentic dialog with customers is no longer an option. On the other hand, engaging in sham dialog can be worse than having no dialog at all.

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What is your why in 2010?

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As credits roll on 2009, before the lights come up and we move on to a new year, I suggest you answer this question: What is your why?

Next week gyms will be crowded, sporting goods stores will be sold out of workout togs. Many a diet will begin. Noble efforts every one of them; too many will fade and fail. Why? Exactly: because of why.

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Sponsors in the weeds on Woods

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Branding with a celebrity is only slightly less risky than juggling chainsaws. One wrong move and it’s a bad day. Accenture PLC and AT&T saw trouble enough for their brand in Tiger Woods’ bad press to find an exit. But,Tag Heuer and Nike Golf are staying in the game–so far. Local celebs are just as risky unless you protect your brand up front.

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Do you listen hard to be heard?

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You speak with your mother differently than with your kids. You order a steak at Morton’s differently than a burger in the drive-thru. It’s context and agenda: right words, right place.

Same goes for your advertising: Contextual sensitivity in your advertising speaks a level of understanding beyond words: learn how customers are listening and speak to it.

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When reaching the “wrong people” is the right idea

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Comcast touts their pending NBC/Universal dea as good news for advertisers seeking to better target customers. It’s the media equivalent of the All-You-Can-Eat buffet. But, can targeting compensate for a lack of compelling message?

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Your smarts shows in how you use a day

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Even though no two people spend a day the same way, there are striking similarities. The New York Times recently published an interactive graph displaying data from the American Time Use Survey. Some patterns may seem obvious, but it’s intriguing to toggle the options.

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Starcrossed camera love gets a bad cross-brand rap

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Some lines shouldn’t be crossed: Nikon vs Canon. This grudge runs deep. He may be a Canon Gangsta, but I’m a Nikon Ninja. Only one thing could be worse. To find out, you’ll have to watch the video.

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