Comments for Charlie Moger's ADmissions http://www.admissionsblog.net Strategic marketing and advertising advice Fri, 28 Oct 2011 03:43:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Herman Cain: smoking his critics by Jeff http://www.admissionsblog.net/herman-cain-smoking-his-critics/comment-page-1/#comment-781 Jeff Fri, 28 Oct 2011 03:43:28 +0000 http://www.admissionsblog.net/?p=2840#comment-781 Good point, Charlie. You're not the only one that was impressed with the strategy behind the ad: http://www.figarospeech.com/it-figures/2011/10/26/what-a-drag.html Seems like all those uptight, PC commentators missed the mark. Good point, Charlie. You’re not the only one that was impressed with the strategy behind the ad:

http://www.figarospeech.com/it-figures/2011/10/26/what-a-drag.html

Seems like all those uptight, PC commentators missed the mark.

]]> Comment on Paid vs. earned: secrets of better advertising ROI by Paid vs. earned: secrets of better advertising ROI http://www.admissionsblog.net/paid-vs-earned-secrets-of-better-media-roi/comment-page-1/#comment-115 Paid vs. earned: secrets of better advertising ROI Fri, 25 Feb 2011 17:40:50 +0000 http://www.admissionsblog.net/?p=1501#comment-115 [...] Social media solutions are peddled the same way as quick weight loss programs. And, we buy into both for the same reason: we want to believe there’s a quick, instant, easy way to get a better return on our advertising investment. Sure you can. Just like you can get buff without pesky workouts and responsible eating. As one who’s been (and still going) through the fitness mill, I find it particularly satisfying to see a universal truth of the gym proven in advertising: you gotta workout to work it off. Continue reading. [...] [...] Social media solutions are peddled the same way as quick weight loss programs. And, we buy into both for the same reason: we want to believe there’s a quick, instant, easy way to get a better return on our advertising investment. Sure you can. Just like you can get buff without pesky workouts and responsible eating. As one who’s been (and still going) through the fitness mill, I find it particularly satisfying to see a universal truth of the gym proven in advertising: you gotta workout to work it off. Continue reading. [...]

]]> Comment on Play angle of approach for fun and profit by Play angle of approach for fun and profit http://www.admissionsblog.net/angle-of-approach/comment-page-1/#comment-114 Play angle of approach for fun and profit Fri, 25 Feb 2011 17:40:34 +0000 http://www.admissionsblog.net/?p=1617#comment-114 [...] What’s a dream car to one customer is a rolling piece of scrap to the next. It’s called angle of approach; how you come at something. Use it to add magnetic appeal to your marketing. [...] [...] What’s a dream car to one customer is a rolling piece of scrap to the next. It’s called angle of approach; how you come at something. Use it to add magnetic appeal to your marketing. [...]

]]> Comment on Does having a split brand personality pay? by Tish Rowley http://www.admissionsblog.net/split-brand-personality/comment-page-1/#comment-110 Tish Rowley Thu, 23 Sep 2010 02:07:45 +0000 http://www.admissionsblog.net/?p=1496#comment-110 The BYU Library crew has done a fabulous take-off on the "i'm on a horse" adds. It's very funny -- and has received a lot of notice for the BYU Library... http://www.youtube.com/watch?v=2ArIj236UHs The BYU Library crew has done a fabulous take-off on the “i’m on a horse” adds. It’s very funny — and has received a lot of notice for the BYU Library… http://www.youtube.com/watch?v=2ArIj236UHs

]]> Comment on Does your magnetism work both ways? by Adopting a split branding personality can increase marketing payoff http://www.admissionsblog.net/does-your-magnetism-work-both-ways/comment-page-1/#comment-107 Adopting a split branding personality can increase marketing payoff Thu, 09 Sep 2010 23:44:09 +0000 http://www.admissionsblog.net/?p=548#comment-107 [...] They speak the same truth using different languages. Both ads deliver the same message, but each speaks to different customers in their respective language; different words, same [...] [...] They speak the same truth using different languages. Both ads deliver the same message, but each speaks to different customers in their respective language; different words, same [...]

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