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You can see the future from here

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A magazine that updates scores. Ads showing a car driving down the road and, at a touch, reveals specs and customized pricing. News stories that link to background information. It’s not the web. It’s the coming face of magazine publishing. And, it’s coming faster than you think. Read more.

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An iphone app for me: advertising and marketing advice to go

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Remember when having a fax was a big deal? How about email? Your next step: a mobile app for your business. Why does it matter? It’s all about service and credibility. The mobile screen is a growing battleground for your customer. A mobile app puts your product knowledge and service promise in your customer’s hands anywhere they go. It also gives you something even more important.

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What is your why in 2010?

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As credits roll on 2009, before the lights come up and we move on to a new year, I suggest you answer this question: What is your why?

Next week gyms will be crowded, sporting goods stores will be sold out of workout togs. Many a diet will begin. Noble efforts every one of them; too many will fade and fail. Why? Exactly: because of why.

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Sponsors in the weeds on Woods

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Branding with a celebrity is only slightly less risky than juggling chainsaws. One wrong move and it’s a bad day. Accenture PLC and AT&T saw trouble enough for their brand in Tiger Woods’ bad press to find an exit. But,Tag Heuer and Nike Golf are staying in the game–so far. Local celebs are just as risky unless you protect your brand up front.

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Do you listen hard to be heard?

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You speak with your mother differently than with your kids. You order a steak at Morton’s differently than a burger in the drive-thru. It’s context and agenda: right words, right place.

Same goes for your advertising: Contextual sensitivity in your advertising speaks a level of understanding beyond words: learn how customers are listening and speak to it.

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What can a Yahoo! shift teach you?

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Radio use is declining. Newspapers are in free-fall. TV ratings are collapsing. There is a common-thread to these three media story lines. It’s woven through the future of your business, carrying a profitable lesson. Here’s a hint: It’s not all about the internet.

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Seth Godin’s hierarchy of success

I run my business on an inviolable rule: why precedes how. You must nail the beingness of an outcome long before embarking on the doingness of getting there. Seth nails it:
Tactics tell you what to execute. They’re important, but dwarfed by strategy. Strategy determines which tactics might work.
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