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Absent without apology

45 pounds for 80 miles. Good times.

You may have noticed a lapse in posts here at adMISSIONs. A funny thing happened along the way from May to today: summer vacation. I consciously chose to set posting here aside for the season. I spent time instead generating posts in the memories of my children because this summer demanded special attention. This is how I spent my summer vacation.

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Online advertising in a magazine?

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A magazine that updates scores. Ads showing a car driving down the road and, at a touch, reveals specs and customized pricing. News stories that link to background information. Meet the coming face of interactive magazine publishing . Are your online advertising best practices ready for this new technology?

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My iphone app: portable advertising & marketing advice

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Remember when having a fax was a big deal? How about email? Your next step: a mobile app for your business. Why does it matter? It’s all about service and credibility. The mobile screen is a growing battleground for your customer. A mobile app puts your product knowledge and service promise in your customer’s hands anywhere they go. It also gives you something even more important.

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What is your why in 2010?

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As credits roll on 2009, before the lights come up and we move on to a new year, I suggest you answer this question: What is your why?

Next week gyms will be crowded, sporting goods stores will be sold out of workout togs. Many a diet will begin. Noble efforts every one of them; too many will fade and fail. Why? Exactly: because of why.

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Sponsors in the weeds on Woods

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Branding with a celebrity is only slightly less risky than juggling chainsaws. One wrong move and it’s a bad day. Accenture PLC and AT&T saw trouble enough for their brand in Tiger Woods’ bad press to find an exit. But,Tag Heuer and Nike Golf are staying in the game–so far. Local celebs are just as risky unless you protect your brand up front.

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