Building a brand is the accumulated result of sustained heavy lifting. Losing that weight, however, often happens ounce by ounce. Yahoo!’s surrender to Google, masked in its new Microsoft partnership, is a classic example. This isn’t a big drop for Yahoo!, it’s more of a last gasp. According to BusinessWeek, “Yahoo alumni say as Yahoo[.....]
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Interactivity is the sweet treat that lures repeated visitors to your site earning you increased impressions.
The degree to which you’re willing to cede some measure of control to the consumer will be reflected in their level of commitment to you. This is the new reality.
When you’re able to interact, you’re creating something all your own.[.....]
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