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Getting more from what you give

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Wednesday Weekly Reader: Food for thought gathered from around the web and served fresh to you.

This week: Improving your social media following. Content that creates credibility. Do we still need paper directories? And, ad winners and losers from Super Bowls past.

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Are you running for cover or running to win?

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Clorox and Proctor & Gamble have decidedly different attitudes about social media. P&G recently opened offices in California’s Silicon Valley to better work with Facebook and other social networks. Clorox moved to hire attorneys to protect its interests in social networks. There’s a lesson for you in their divergent approaches.

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Bullies, bites, and buggy whips

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New to adMISSIONs: a weekly sampler of news you can use caught in my net as I troll the web. This week: Why 95% of your customers are a waste. TV Everywhere: bullying you to buy what you don’t want. Top 10 new business ideas for 2010. The official dead words list for 2010. YouTube’s #1 most watched video of all time.

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Clueless is as clueless does

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How one-way is your advertising communication? Customers want to help you create a better buying experience—If you’re willing listen. Creating an authentic dialog with customers is no longer an option. On the other hand, engaging in sham dialog can be worse than having no dialog at all.

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Yahoo! says buhbye to search and probably innovation too [UPDATED]

Building a brand is the accumulated result of sustained heavy lifting. Losing that weight, however, often happens ounce by ounce. Yahoo!’s surrender to Google, masked in its new Microsoft partnership, is a classic example. This isn’t a big drop for Yahoo!, it’s more of a last gasp. According to BusinessWeek, “Yahoo alumni say as Yahoo[.....]

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