From the category archives:

VIdeo

Shorter video ads prove better: MTV

MTV Networks believes it has found a better answer
for short-form online video advertising than the derided 30-second
pre-roll. AdWeek has the details .

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Wider Web Watching

My 13 year-old son burst from boy’s sizes to men’s in one summer. In the blink of an eye he sprout like  prize-winning produce at the county fair. Online video consumption experienced that kind of growth spurt in the last year. The kind of video being consumed is provides a clue on how you can[.....]

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The age of SISOMO

No rules. No formulae. No best practices. It’s a new world and no one has a clue.
That’s the take Saatchi & Saatchi CEO Kevin Roberts puts forth in a presentation made in his keynote address to Ad:Tech. He sees us living in an age of screens where SIght, SOund and MOtion[.....]

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