MTV Networks believes it has found a better answer for short-form online video advertising than the derided 30-second pre-roll. AdWeek has the details.
My 13 year-old son burst from boy’s sizes to men’s in one summer. In the blink of an eye he sprout like prize-winning produce at the county fair. Online video consumption experienced that kind of growth spurt in the last year. The kind of video being consumed is provides a clue on how you can[.....]
No rules. No formulae. No best practices. It’s a new world and no one has a clue. That’s the take Saatchi & Saatchi CEO Kevin Roberts puts forth in a presentation made in his keynote address to Ad:Tech. He sees us living in an age of screens where SIght, SOund and MOtion (SISOMO) have converged[.....]
