From the category archives:

Social Media

An iphone app for me: advertising and marketing advice to go

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Remember when having a fax was a big deal? How about email? Your next step: a mobile app for your business. Why does it matter? It’s all about service and credibility. The mobile screen is a growing battleground for your customer. A mobile app puts your product knowledge and service promise in your customer’s hands anywhere they go. It also gives you something even more important.

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Marketing Scott Brown: social media lessons to help you win

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His January 19th win may have shocked the political world, but Scott Brown’s victory came as little surprise to those tracking social media numbers. Learn how Scott Brown’s historic success can help you win more customers.

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Getting more from what you give

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Wednesday Weekly Reader: Food for thought gathered from around the web and served fresh to you.

This week: Improving your social media following. Content that creates credibility. Do we still need paper directories? And, ad winners and losers from Super Bowls past.

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Are you running for cover or running to win?

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Clorox and Proctor & Gamble have decidedly different attitudes about social media. P&G recently opened offices in California’s Silicon Valley to better work with Facebook and other social networks. Clorox moved to hire attorneys to protect its interests in social networks. There’s a lesson for you in their divergent approaches.

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Clueless is as clueless does

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How one-way is your advertising communication? Customers want to help you create a better buying experience—If you’re willing listen. Creating an authentic dialog with customers is no longer an option. On the other hand, engaging in sham dialog can be worse than having no dialog at all.

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Dentists, vasectomies, guns, and shark attacks: leading business indicators

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Client A hangs on, hoping the market will come back soon. Client B’s business is up 20%. Same market. Different outcomes. It’s a true story. The reason is right in front you everyday and could come as a surprise.

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Social media success tastes like bacon

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Justin Esch and Dave Lefko love bacon. This is a story of how conversation and social media transformed their lives. It’s a business development success story that will give pause to even the most jaundiced observer of social media.

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