McDonald’s, Carl’s Jr. and Hardee’s are locked in a three way rumble straight out of West Side Story. The turf in question: Angus burgers. To hear Carl’s Jr. and Hardee’s tell it, McDonald’s has stepped onto their turf. McDonald’s, meanwhile, says they’re just following their value proposition into Angus burgers. The turf in question: Angus burgers. To hear Carl’s Jr. and Hardee’s tell it, McDonald’s has crossed the line. McDonald’s, meanwhile, claims they’re just following their value proposition into Angus burgers. McDonald’s sits securely atop value provider mountain. CKE, has an equally secure place atop big burger mountain–it’s really more of a hill. So, what’s CKE doing? Coming off their hill to attack McDonald’s value mountain. West Side Story ends with the hero dead and bleeding in the play ground. Both sides loose. An unnecessary tragedy. The Angus rumble will have two losers too, but I’m betting Ronald won’t be one of them.
Read more →
TypePad taught me how to turn an evangelist into a mere customer. The experience leaves me wondering if I’m downshifting customers too; perhaps it’s also happening at your company.
I’ve used TypePad for every blog I’ve ever done. While it has some limitations, its elegance made it a more user-friendly choice for my clients. That changed[.....]
Read more →
