Stunt Marketing

Rock your marketing and advertising like Warren Buffett

Warren Buffett as Axl Rose rocks in Geico's employee-created video

Geico employees create a new video to kick off their annual team meeting. Berkshire Hathaway’s Warren Buffett has become a staple of the annual project over the past four years. Buffett has appeared as a hobo and a DJ. This year, this tattooed Axl Rose send-up stole the show and netted thousands of viral impressions.Does Warren Buffett’s rock act have a lesson for you?

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Ronald, The Jets, and The Sharks

McDonald’s, Carl’s Jr. and Hardee’s are locked in a three way rumble straight out of West Side Story. The turf in question: Angus burgers. To hear Carl’s Jr. and Hardee’s tell it, McDonald’s has stepped onto their turf. McDonald’s, meanwhile, says they’re just following their value proposition into Angus burgers. The turf in question: Angus burgers. To hear Carl’s Jr. and Hardee’s tell it, McDonald’s has crossed the line. McDonald’s, meanwhile, claims they’re just following their value proposition into Angus burgers. McDonald’s sits securely atop value provider mountain. CKE, has an equally secure place atop big burger mountain–it’s really more of a hill. So, what’s CKE doing? Coming off their hill to attack McDonald’s value mountain. West Side Story ends with the hero dead and bleeding in the play ground. Both sides loose. An unnecessary tragedy. The Angus rumble will have two losers too, but I’m betting Ronald won’t be one of them.

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Mac spins it to win it

A devastating fire, with the power to knock most off their feet, will only graze Houston’s Gallery Furniture. Mattress Mac’s indomitable spirit is matched only by his marketing acumen. Jim McIngvale is conducting a morning-after clinic on how to leverage good from bad: 1. Display authentic humility. With millions blazing behind him, he spoke on[.....]

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This historic day can help you win too

Opening a book opens your mind, birthing new understandings. I was 14 and the book was The Selling of the President. Joe McGinniss fascinated me with how Richard Nixon was packaged, presented, and sold.  I came to understand that the world is a series of marketing propositions. Barack Obama must have read the same book.[.....]

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BMW’s risk nets viral success

Viral marketing is a chancy game. The best made plans have blown up on companies like Wal-Mart and TBS . When the public discovers what seems real is just a marketing ploy, it’s not just ineffective, it’s damaging to the brand. BMW rolled the dice with a mocumentary film about a Bavarian town attempting to launch a car off a ramp and have it land in the the United States.

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