Social media solutions are peddled the same way as quick weight loss programs. And, we buy into both for the same reason: we want to believe there’s a quick, instant, easy way to get a better return on our advertising investment. Sure you can. Just like you can get buff without pesky workouts and responsible eating. As one who’s been (and still going) through the fitness mill, I find it particularly satisfying to see a universal truth of the gym proven in advertising: you gotta workout to work it off. Continue reading.
