Shingles and nails are the stock and trade of a roofing company. Or, so I thought till Carl Boyer at Ideal Roofing opened me up to a different way to thinking about 15 years ago. Carl said he was really running a marketing company generating phone inquiries; he sub-contracted the work, had suppliers deliver directly[.....]
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If you can’t do a wrong thing right, is it possible to do a right thing wrong? For listeners of Lonestar 92.5 in Dallas, it doesn’t much matter. The station recently booted ad clusters off the station and in their place offer single advertiser sponsors. Clients get category exclusivity and two minutes per sponsored hour.[.....]
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