From the category archives:

Radio

Radio and roofing

Shingles and nails are the stock and trade of a roofing company. Or, so I thought till Carl Boyer at Ideal Roofing opened me up to a different way to thinking about 15 years ago. Carl said he was really running a marketing company generating phone inquiries; he sub-contracted the work, had suppliers deliver[.....]

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Tuning back to the future

If you can’t do a wrong thing right, is it possible to do a right thing wrong? For listeners of Lonestar 92.5 in Dallas , it doesn’t much matter. The station recently booted ad clusters off the station and in their place offer single advertiser sponsors. Clients get category exclusivity and two minutes[.....]

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