Cable

Bullies, bites, and buggy whips

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New to adMISSIONs: a weekly sampler of news you can use caught in my net as I troll the web. This week: Why 95% of your customers are a waste. TV Everywhere: bullying you to buy what you don’t want. Top 10 new business ideas for 2010. The official dead words list for 2010. YouTube’s #1 most watched video of all time.

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When reaching the “wrong people” is the right idea

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Comcast touts their pending NBC/Universal dea as good news for advertisers seeking to better target customers. It’s the media equivalent of the All-You-Can-Eat buffet. But, can targeting compensate for a lack of compelling message?

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It’s the content, stupid

When the facts are with you, argue the facts. When the facts are against you, argue the law. At the risk of Perry Masonizing, it seems a case of denial is playing out in the legacy media and it’s an open-shut case. The Associated Press reports: In TV’s worst spring in recent memory, a startling[.....]

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Changing faces

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