From the category archives:

Electronic Media

Bullies, bites, and buggy whips

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New to adMISSIONs: a weekly sampler of news you can use caught in my net as I troll the web. This week: Why 95% of your customers are a waste. TV Everywhere: bullying you to buy what you don’t want. Top 10 new business ideas for 2010. The official dead words list for 2010. YouTube’s #1 most watched video of all time.

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When reaching the “wrong people” is the right idea

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Comcast touts their pending NBC/Universal dea as good news for advertisers seeking to better target customers. It’s the media equivalent of the All-You-Can-Eat buffet. But, can targeting compensate for a lack of compelling message?

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Do big budgets beget better ads?

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You have no idea how lucky you are to work within a limited advertising budget. More money doesn’t buy a better message. In fact, I’d wager the contrary is more often true: awash with money, the urgency of making each penny count matters less.

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2020 mobile advertising prognostications

What will mobile advertising look like in 2020? A new report from OgilvyOne and messaging company Acision predicts mobile advertising in 11 years will be far more personalized as users exercise control over the types of messages they see, and when, on their handheld devices. Read more at Online Media Daily .

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Get ready to pay for what’s free today

Barry Diller, chairman and chief executive officer of IAC/InterActiveCorp. says the web “is not free, and is not going to be.” The days of free content may come to an end if a gathering of media moguls this week in Pasadena, California have their way. Can these captains of content stuff the freebie genie back[.....]

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Ad countdown to a new president: Reagan

Undoubtedly the best piece of political advertising in my life is this: Morning in America. We're a country of people who believe in our ability to pull through. When Reagan shined the light of hope on the red, white, and blue…. The outcome was inevitable. Reagan and Obama can both be called masterful storytellers. Though[.....]

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Ad countdown to a new president: Bush 41

George Bush had lots of people to thank for knocking out Michael Dukakis. Willie Horton is high on that list. This ad so polarized voters, there was no coming back from it. Is it fair? Not entirely. Then again, playing fair hasn't been part of politics for longer than I can remember. And, for at[.....]

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