Media Convergence

Dispatch from the next wave

Set aside your politics. Last Tuesday signaled more than a sweeping shift of power in our Capital. It represented an long-predicted turn in social thought.*  Whether you agree or not, the fundamentals are shifting as we enter an age of civic responsibility.  In her "Open apology to boomers everywhere," Heather Havrilesky speaks from the heart[.....]

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Is that for here or to-go?

We expect portability. Coffee. Pull up. Get it done. Drive away. Banking. Meals. Dry cleaning. It makes sense, then, portability should extend to content online. If I see it, I should be able to take it someplace else. My browser lets me send whole webpages (or a link to them) with a keystroke. What if[.....]

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Wired for action

My DVR’s skip button is the guilt button. Anytime I catch myself hitting it, I get a pang of guilt. It begs the question: how much do we "get" while fast forwarding through the ads? Maybe more than you think. NBC recently had Boston-based Innerscope Research hook up sensors to people and measure everything from[.....]

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747,000,000 mice a clickin’

You are not alone. As you read this 747-million others are pointing and clicking their way around the net according to USA TODAY. How much has the internet changed everything? Yesterday Rupert Murdoch’s News Corp made public their desire to acquire Dow Jones, parent of The Wall Street Journal, Forbes and other publications. The bigger[.....]

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Location. Location. Location.

That old real estate maxim applies to the location of your ads within a cluster of ads, or pods. For years media buyers have maintained the first position in a commercial pod is best. Now, Magna Global proves it: the first minute in a broadcast commercial network television commercial pod is  about 3 percent higher[.....]

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