From the category archives:

Media Convergence

Clueless is as clueless does

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How one-way is your advertising communication? Customers want to help you create a better buying experience—If you’re willing listen. Creating an authentic dialog with customers is no longer an option. On the other hand, engaging in sham dialog can be worse than having no dialog at all.

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When reaching the “wrong people” is the right idea

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Comcast touts their pending NBC/Universal dea as good news for advertisers seeking to better target customers. It’s the media equivalent of the All-You-Can-Eat buffet. But, can targeting compensate for a lack of compelling message?

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Bungling burglar bagged by social media; who’s stealing your customers?

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What can a crook stupid enough to stop in mid-caper to update Facebook posts teach you? Aside from reminding us to log off Facebook when finished, he highlights a collapsing demographic divide.

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Curse of the Mogul

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Not only is the model broken, but its very foundation is faulty, according to author Jonathan A. Knee, an investment banker and media professor. “The four pillars of media conventional wisdom have not changed: First, growth at all costs; second, content is king; third, the answer to all problems is to expand globally; and finally, that by embracing convergence and the Internet, they will be able to solve all their problems,” says Knee.

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2020 mobile advertising prognostications

What will mobile advertising look like in 2020? A new report from OgilvyOne and messaging company Acision predicts mobile advertising in 11 years will be far more personalized as users exercise control over the types of messages they see, and when, on their handheld devices. Read more at Online Media Daily .

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Dispatch from the next wave

Set aside your politics. Last Tuesday signaled more than a sweeping shift of power in our Capital. It represented an long-predicted turn in social thought.*  Whether you agree or not, the fundamentals are shifting as we enter an age of civic responsibility. 
In her "Open apology to boomers everywhere ," Heather Havrilesky speaks from[.....]

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Is that for here or to-go?

We expect portability. Coffee. Pull up. Get it done. Drive away. Banking. Meals. Dry cleaning. It makes sense, then, portability should extend to content online. If I see it, I should be able to take it someplace else. My browser lets me send whole webpages (or a link to them) with a keystroke.
What if[.....]

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