From the category archives:

Legacy Media

Getting more from what you give

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Wednesday Weekly Reader: Food for thought gathered from around the web and served fresh to you.

This week: Improving your social media following. Content that creates credibility. Do we still need paper directories? And, ad winners and losers from Super Bowls past.

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When reaching the “wrong people” is the right idea

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Comcast touts their pending NBC/Universal dea as good news for advertisers seeking to better target customers. It’s the media equivalent of the All-You-Can-Eat buffet. But, can targeting compensate for a lack of compelling message?

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Bungling burglar bagged by social media; who’s stealing your customers?

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What can a crook stupid enough to stop in mid-caper to update Facebook posts teach you? Aside from reminding us to log off Facebook when finished, he highlights a collapsing demographic divide.

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Set your wayback machine for 1981

Newspapers delivered to your computer seemed a far-fetched vision of the future back then. 

Discounting paradigm-shifting realities can put you at risk of sounding dated and out of step like these news reporters. Speaking the language of your customer is your best protection.

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Hanging up pay phones

Soon the only place you’ll see a coin-operated phone is in the past. has decided to ditch the business at the end of 2008. The total number of pay phones have halved since 1998 when BellSouth exited. Today, AT&T owns and operates public pay phones in 13 states. Cell mobility is the[.....]

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It’s the content, stupid

When the facts are with you, argue the facts. When the facts are against you, argue the law. At the risk of Perry Masonizing , it seems a case of denial is playing out in the legacy media and it’s an open-shut case. The Associated Press reports :
In TV’s worst spring in recent memory, a[.....]

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The gray lady goes live

"I really don’t know whether we’ll be printing the Times in five years, and you know what? I don’t care either ," says New York Times publisher Arthur Sulzberger , the paper’s owner, chairman and publisher.
Talk about a shock to the system. I remember seeing The Gray lady in person for the[.....]

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