Legacy Media

Getting more from what you give

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Wednesday Weekly Reader: Food for thought gathered from around the web and served fresh to you.

This week: Improving your social media following. Content that creates credibility. Do we still need paper directories? And, ad winners and losers from Super Bowls past.

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When reaching the “wrong people” is the right idea

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Comcast touts their pending NBC/Universal dea as good news for advertisers seeking to better target customers. It’s the media equivalent of the All-You-Can-Eat buffet. But, can targeting compensate for a lack of compelling message?

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Bungling burglar bagged by social media; who’s stealing your customers?

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What can a crook stupid enough to stop in mid-caper to update Facebook posts teach you? Aside from reminding us to log off Facebook when finished, he highlights a collapsing demographic divide.

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Set your wayback machine for 1981

Newspapers delivered to your computer seemed a far-fetched vision of the future back then.  Discounting paradigm-shifting realities can put you at risk of sounding dated and out of step like these news reporters. Speaking the language of your customer is your best protection.

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Hanging up pay phones

Soon the only place you’ll see a coin-operated phone is in the past.

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