ANYCU: Ad News You Can Use

A semi-almost regularly updated mix of food for your thoughts. Bon Appetite.

What do you think of this one?

Brand engagement vs being engaged with your brand

20Feb10, Brand Week: Before you move some of your surviving budget into a spiffy new social-media campaign and give up control of your brand to “the conversation,” consider that you might be replacing your old-fashioned, excruciatingly commercial marketing with newfangled irrelevant nonsense.

Secret ways to persuade and influence

19Feb10, Dumb Little Man: You are getting very sleepy. Verrrry sleepy. When I snap my fingers, you’ll click the link and find tips to tweak your persuasive vibe. Use it responsibly. Remember, you can sucker some of the people some of the time, but you’ll have to face them at the customer service window. Ready? Snap.

12 Ways to use Twitter to grow your business

19Feb10, The Outsourcing Company: To Tweet or not to Tweet. If Twitter still doesn’t make sense to you, check out these 12 suggestions on leveraging your daily experience to boost your business. Read the story. Even if you choose not to Tweet, you’ll understand why others do.

Are search engines making us smarter — or lazier?

19Feb10, Media Post’s Search Blog: More than three quarters of experts and internet users believe search engines will make us all smarter. Only 21% see it the other way. Learn more about the benefits and potential downsides of search engine use. Are our civil liberties at risk? Alert the militia.