Five success principles NASA used to reach the moon now available to you

“Houston, Tranquility Base here. The Eagle has landed.”

NASA PhotoAsk anyone over 55 and they’ll recall with crystal clarity the moment Neil Armstrong spoke those eight words into our generation’s identity. We were changed by NASA’s feat in a way I can’t explain to my children. Their reality naturally includes boot marks on the moon. To those of us who remember, though, seeing it happen made us wish we could be astronauts on a mission. Continue Reading

Lessons on better direct response ads from Batman and Hitler

Batman-and-HitlerGotta love Batman. Amazing skills. Cool tools. Resolute commitment. Nice. But, what good would all that be were there no Riddler, Joker, or, more recently, no Bane.

It doesn’t take a hero to make a villain. Quite the contrary. Heroes rise in their conquest of a villain. This good-vs-evil juju makes for great direct response ads.Continue Reading