Is right or wrong a matter of perspective?

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When events confound me, I’ve learned to ask: under what circumstances would those events make sense?

It’s a good question to ask when a competitor does something you’re tempted to dismiss as crazy. Or, when something you thought perfectly absurd becomes wildly successful.

When change confounds your view of the world, it’s a good time to reexamine your view.Continue Reading

Arnold’s Blueprint will work for you

As a business owner, your company is an extension of you. The best advertising advice in the world cannot overcome the limiting thoughts we all have from time to time. You didn’t start your business to be average; neither did I.

You and I have already defied odds and overcome adversity to achieve goals. Even so, aren’t there times question and doubt seep in? It’s for those moments, I’m sharing this video with you.Continue Reading

16 ways to get more return on your home show investment

There’s no business like home show business. While they’re not for everyone, my Wizard of Ads Partners and I have clients across the country, Canada and Australia who have learned how to make effective use of trade shows.

I’ve gathered the shared experiences of Jane Fraser, Tim Miles, Sarah Ripley, Steven Sorenson, Dave Young, and myself to help make your next show more productive. From planning and design to staffing and strategy, there’s bound to be something you can use. Have more ideas? Add them in the comments area below. We’re all in this together!Continue Reading

Self-sabotage: Is your best work getting screened out?

The harder I work, the luckier I get. That mantra has long served me well. It’s also created a blind spot: when in doubt, I work on my laptop, iPad, phone. If you don’t see a problem with that, we may have something in common.

We are fast becoming a nation of screenaholics; addicted to screens for stimulation in one form or another. We are, in short, too plugged in. We are screening out our best work.

What’s enough?

Between work and play, how many hours are you with a screen? The Council for Research Excellence says it’s about eight hours a day—more for adults 45-54.Continue Reading

The Pendulum’s taking your customers back to the future

Aim at a moving target and you’ll miss. It’s better to anticipate, aim just ahead of it. Ask hockey legend Wayne Gretzky. He changed hockey because he would “skate to where the puck is going, not where it has been.”

So it goes with advertising. Aiming at the market now puts you behind the game. Gretzky leveraged experience of the game. We have something better: historic cycles that predict what’s coming.

Deja Vu now in print

In their new book, Pendulum: How Past Generations Shape Our Present and Predict Our Future, Roy H Williams and Michael R. Drew detail society’s swing between Idealist (me) and Civic (we) cycles.

“We become an entirely different people every 40 years,” says Williams. “We think of these as the ‘me generation’ and the ‘we generation.’”

Continue Reading