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You can see the future from here

by Charles Moger on 02/22/2010

A magazine that updates scores. Ads showing a car driving down the road and, at a touch, reveals specs and customized pricing. News stories that link to background information. It’s not the web. It’s the coming face of magazine publishing. And, it’s coming faster than you think. Read more.

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An iphone app for me: advertising and marketing advice to go

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Remember when having a fax was a big deal? How about email? Your next step: a mobile app for your business. Why does it matter? It’s all about service and credibility. The mobile screen is a growing battleground for your customer. A mobile app puts your product knowledge and service promise in your customer’s hands anywhere they go. It also gives you something even more important.

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Marketing Scott Brown: social media lessons to help you win

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His January 19th win may have shocked the political world, but Scott Brown’s victory came as little surprise to those tracking social media numbers. Learn how Scott Brown’s historic success can help you win more customers.

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Getting more from what you give

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Wednesday Weekly Reader: Food for thought gathered from around the web and served fresh to you.

This week: Improving your social media following. Content that creates credibility. Do we still need paper directories? And, ad winners and losers from Super Bowls past.

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Are you running for cover or running to win?

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Clorox and Proctor & Gamble have decidedly different attitudes about social media. P&G recently opened offices in California’s Silicon Valley to better work with Facebook and other social networks. Clorox moved to hire attorneys to protect its interests in social networks. There’s a lesson for you in their divergent approaches.

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What they buy teaches you how to sell

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Wednesday Weekly Reader: Food for thought gathered from around the web and served fresh to you.

This week: 100 years of buying patterns on one handy graph. How much have we changed what we buy? How will be buy in 2010? And, what sense can Groucho Marx make out of it for us?

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Bullies, bites, and buggy whips

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New to adMISSIONs: a weekly sampler of news you can use caught in my net as I troll the web. This week: Why 95% of your customers are a waste. TV Everywhere: bullying you to buy what you don’t want. Top 10 new business ideas for 2010. The official dead words list for 2010. YouTube’s #1 most watched video of all time.

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